PHASE 1: DISCOVERY AND LEARNING

Provide a roadmap for creating digital outputs that are more user friendly.

Base UX strategy on user research rather than on stakeholder assumptions, consider the context of the enterprise’s strengths and weaknesses, and posit tactics a product team can employ. The necessary research and data-driven learning take place during the first, or discovery, phase.

Identifying the motivating factor behind the demand for better user experiences is the first step toward defining realistic success metrics—another aspect of a UX strategy.

Discovery is also the time to conduct user research, identify the pain points of your current software, and find profit leaks. A full usability assessment of the enterprise’s existing software and digital platforms uncovers common problems, while an analytics assessment reveals UX issues.

If no dedicated, in-house UX team currently exists, should the organization choose to outsource work or initiate a recruitment drive?